What Tracking Technologies We Use

We use several methods to collect information about how visitors interact with our platform. Most of this happens through small text files stored in your browser. These help us understand what works and what doesn't.

Our tracking includes standard web analytics that show us which pages get the most attention, how long people spend reading different articles, and where visitors come from before landing on our site. We also track technical data like browser types and screen sizes to optimize content display.

Some tracking helps us remember your preferences between visits. If you've customized your learning dashboard or saved specific valuation models, we store that information so you don't have to start over each time.

Types of Tracking We Implement

How Tracking Improves Your Experience

Here's what actually happens with the data we collect. When someone struggles with a particular valuation technique, we notice patterns in the analytics. Maybe people are abandoning a specific tutorial halfway through. That signals us to rewrite it or add more examples.

We also use tracking to personalize content recommendations. If you've been reading extensively about discounted cash flow models, we'll suggest related articles on terminal value calculations or WACC estimation. This isn't invasive profiling — just connecting dots between related topics.

Specific Examples

• When our analytics showed high bounce rates on mobile devices last year, we redesigned the entire interface for smaller screens
• Tracking revealed that practitioners from Seoul spent more time on case studies than theory pages, so we created more Korea-focused examples
• Session data indicated confusion around comparable company analysis, leading us to produce additional step-by-step guides
• Performance monitoring helps us identify slow-loading pages and optimize them before they frustrate users

Managing Your Browser Settings

Most browsers let you control tracking through their settings menu. Chrome users can find cookie controls under Settings → Privacy and Security → Cookies. Firefox puts them in Options → Privacy & Security. Safari has similar controls in Preferences → Privacy.

You can typically choose to block all third-party tracking while allowing first-party cookies from sites you visit directly. Some browsers offer a middle ground where they block known tracking companies but allow functional cookies.

What Happens When You Block Everything

Our site will still load and display educational content. You'll be able to read articles, watch video tutorials, and access most resources. But you'll lose saved preferences, need to log in more frequently, and might see repeated content recommendations that don't match your interests.

Certain interactive tools that save your work between sessions won't function properly. The financial modeling calculator, for example, won't remember your previous inputs or saved scenarios.

Data Retention and Control

We keep most tracking data for 24 months before automatically deleting it. Analytics about page performance and user behavior get aggregated after 90 days, meaning we lose the ability to trace data back to individual sessions.

You can request deletion of your specific tracking data by contacting us. We'll clear everything associated with your account within 30 days. That said, aggregated statistics that no longer contain identifying information can't be extracted from our analytics reports.

Third-Party Access

We don't sell tracking data. Period. Some of our analytics tools are provided by external companies like Google Analytics, which means they process data according to their own policies. But we don't share your information with marketing partners or data brokers.

When you click through to external resources or partner sites, their tracking policies take over. We're not responsible for what they collect after you leave modernintelligencenet.com.

Updates to This Policy

We review this policy every year and update it when we change our tracking methods. Significant changes will be announced through email to registered users and a notice on our homepage.

Minor clarifications or additions won't trigger notifications. We recommend checking back occasionally if you're concerned about tracking practices, especially if you notice new features or functionality on the site.